{"id":16,"date":"2022-02-04T09:53:42","date_gmt":"2022-02-04T08:53:42","guid":{"rendered":"http:\/\/localhost\/wordpress\/?p=16"},"modified":"2022-05-16T18:20:58","modified_gmt":"2022-05-16T16:20:58","slug":"importance-charte-graphique","status":"publish","type":"post","link":"https:\/\/www.indycreation.fr\/graphelios\/2022\/02\/04\/importance-charte-graphique\/","title":{"rendered":"L&#8217;importance de la charte graphique &#8211; Graphelios"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16\" class=\"elementor elementor-16\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47989824 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47989824\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65608e1f\" data-id=\"65608e1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-379ef0f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"379ef0f\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-53a97baf\" data-id=\"53a97baf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-38a69a6f\" data-id=\"38a69a6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c82f899 elementor-widget elementor-widget-heading\" data-id=\"3c82f899\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">L'importance de la charte graphique<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64049637 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"64049637\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69cdb35e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"69cdb35e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"35\" src=\"https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/03\/divider-free-img-1.png\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-b9ef97d\" data-id=\"b9ef97d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9f6e03 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"d9f6e03\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-8adebac\" data-id=\"8adebac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64bb33b elementor-widget elementor-widget-text-editor\" data-id=\"64bb33b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Si vous \u00eates chef d\u2019entreprise, responsable de communication ou m\u00eame infographiste vous avez d\u00e9j\u00e0 entendu parler de charte graphique. Cependant, vous pouvez vous demander si c\u2019est r\u00e9ellement utile ou bien \u00e0 quoi elle peut bien servir exactement. L\u2019\u00e9quipe de Graph\u00e9lios r\u00e9pond \u00e0 vos questions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d5899a5\" data-id=\"d5899a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccd98de elementor-widget elementor-widget-image\" data-id=\"ccd98de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"851\" height=\"602\" src=\"https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique.png 851w, https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique-300x212.png 300w, https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique-768x543.png 768w\" sizes=\"auto, (max-width: 851px) 100vw, 851px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8a1747 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8a1747\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8ca1202 elementor-invisible\" data-id=\"8ca1202\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e7587c elementor-widget elementor-widget-image\" data-id=\"4e7587c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"849\" height=\"601\" src=\"https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique2.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique2.png 849w, https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique2-300x212.png 300w, https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique2-768x544.png 768w\" sizes=\"auto, (max-width: 849px) 100vw, 849px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-44968cd elementor-invisible\" data-id=\"44968cd\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aba3b7d elementor-widget elementor-widget-heading\" data-id=\"aba3b7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est ce qu\u2019une charte graphique et quelle est son utilit\u00e9 ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92d4ef1 elementor-widget elementor-widget-text-editor\" data-id=\"92d4ef1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L\u2019objectif principal d\u2019une charte graphique <strong>mettre en \u00e9vidence<\/strong> de mani\u00e8re coh\u00e9rente la <strong>marque<\/strong>. De cette mani\u00e8re tout public tel qu&#8217;il soit pourra <strong>reconnaitre<\/strong> votre marque <strong>rapidement<\/strong> et dans <strong>toutes les<\/strong> <strong>circonstances<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79636b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"79636b7\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6d890c\" data-id=\"a6d890c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47f26dc elementor-widget elementor-widget-text-editor\" data-id=\"47f26dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"><span lang=\"FR\" style=\"font-size: 12.0pt; font-family: 'Roboto Light'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: #2c2a2a;\">En somme, si votre marque dispose d\u2019une identit\u00e9 <b>claire et coh\u00e9rente<\/b>, elle sera donc cr\u00e9dible aupr\u00e8s de votre publique cible. Au contraire une marque dont <\/span><b><span lang=\"FR\" style=\"font-size: 12.0pt; font-family: 'Roboto Light'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-themecolor: text1;\">l\u2019apparence graphique divergerait <\/span><\/b><b><span lang=\"FR\" style=\"font-size: 12.0pt; font-family: 'Roboto Light'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: #2c2a2a;\">trop<\/span><\/b><span lang=\"FR\" style=\"font-size: 12.0pt; font-family: 'Roboto Light'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: #2c2a2a;\"> d\u2019un support visuel \u00e0 l\u2019autre aurait donc tendance \u00e0 \u00eatre per\u00e7ue comme tr\u00e8s <b>peu fiable<\/b> car trop bazardeuse. Ses clients pourraient alors s\u2019en d\u00e9tourner, car ils seraient trop incapables d\u2019identifi\u00e9 leur marque \u00e0 leur\u00a0produit\u00a0du premier coup d\u2019\u0153il.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78d20dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78d20dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-cca65b3 elementor-invisible\" data-id=\"cca65b3\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-242917d elementor-widget elementor-widget-text-editor\" data-id=\"242917d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"><span lang=\"FR\" style=\"font-size: 12.0pt; font-family: 'Roboto Light'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: #2c2a2a;\">Ainsi une entreprise, une marque ou une personne disposant d\u2019une charte graphique et qui en plus est <b>r\u00e9guli\u00e8rement mise \u00e0 jour<\/b> peut plus facilement et rapidement que d&#8217;autres entreprises produire de nouveaux supports de communication<b>. Toutes les informations<\/b> n\u00e9cessaires du graphiste sont regroup\u00e9es et tri\u00e9es dans un seul et m\u00eame endroit. Mais que contient donc une charte graphique pour qu\u2019elle soit si utile\u00a0?<\/span><\/p><p>\u00a0<\/p><p class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"><span lang=\"FR\" style=\"font-size: 12.0pt; font-family: 'Roboto Light'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: #2c2a2a;\">Une charte graphique est un \u00e9l\u00e9ment <b>compliqu\u00e9<\/b> \u00e0 utiliser car elle comporte beaucoup de partis avec beaucoup d\u2019explication et elle est <\/span><b><span lang=\"FR\" style=\"font-size: 12.0pt; font-family: 'Roboto Light'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-themecolor: text1;\">unique \u00e0 l\u2019entreprise<\/span><\/b> <span lang=\"FR\" style=\"font-size: 12.0pt; font-family: 'Roboto Light'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: #2c2a2a;\">qui la d\u00e9tient. Toutefois, on peut s\u2019attendre de mani\u00e8re g\u00e9n\u00e9rale \u00e0 retrouver <b>les \u00e9l\u00e9ments suivants<\/b>\u00a0:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-720ab83 elementor-invisible\" data-id=\"720ab83\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78d53d6 elementor-widget elementor-widget-image\" data-id=\"78d53d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"604\" src=\"https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique3.png 848w, https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique3-300x214.png 300w, https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique3-768x547.png 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea13069 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"ea13069\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-16aed3e\" data-id=\"16aed3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f46b12 elementor-widget elementor-widget-image\" data-id=\"6f46b12\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"603\" src=\"https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique4.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique4.png 850w, https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique4-300x213.png 300w, https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique4-768x545.png 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-f755d7a\" data-id=\"f755d7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfccefc elementor-widget elementor-widget-heading\" data-id=\"dfccefc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1\/ Le logo:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24736dd elementor-widget elementor-widget-text-editor\" data-id=\"24736dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"><span lang=\"FR\" style=\"font-size: 12.0pt; font-family: 'Roboto Light'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: #2c2a2a;\">C\u2019est l\u2019\u00e9l\u00e9ment central de toute la charte graphique, si vous n\u2019avez pas de logo vous ne pouvez pas cr\u00e9er de charte graphique car c\u2019est <b>le premier \u00e9l\u00e9ment<\/b> qui d\u00e9finit votre charte graphique. La charte veille \u00e0 le pr\u00e9senter avec toutes ses <b>d\u00e9clinaisons<\/b> possibles ainsi que ses <b>interdictions<\/b> d\u2019utilisations. C\u2019est <b>L\u2019\u00e9l\u00e9ment<\/b> graphique que vos clients vont se souvenir le plus, donc ne m\u00e9nagez pas vos efforts dessus.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b0ea96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b0ea96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ddb037e elementor-invisible\" data-id=\"ddb037e\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16e59c4 elementor-widget elementor-widget-heading\" data-id=\"16e59c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2\/ Les couleurs:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3878877 elementor-widget elementor-widget-text-editor\" data-id=\"3878877\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"><span lang=\"FR\" style=\"font-size: 12.0pt; font-family: 'Roboto Light'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: #2c2a2a;\">Globalement, on choisit <\/span><b><span lang=\"FR\" style=\"font-size: 12.0pt; font-family: 'Roboto Light'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-themecolor: text1;\">4 couleurs diff\u00e9rentes<\/span><\/b> <span lang=\"FR\" style=\"font-size: 12.0pt; font-family: 'Roboto Light'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: #2c2a2a;\">relativement proches de celles du logo. La charte d\u00e9taille ces choix de couleurs et indique les <b>r\u00e9f\u00e9rences<\/b> de ces couleurs en fonction de leur m\u00e9thode de d\u00e9ploiement, en <b>CMJN<\/b> pour les <\/span><b><span lang=\"FR\" style=\"font-size: 12.0pt; font-family: 'Roboto Light'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-themecolor: text1;\">impressions<\/span><\/b> <span lang=\"FR\" style=\"font-size: 12.0pt; font-family: 'Roboto Light'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: #2c2a2a;\">ou bien en <b>RVB<\/b> pour les <\/span><b><span lang=\"FR\" style=\"font-size: 12.0pt; font-family: 'Roboto Light'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-themecolor: text1;\">\u00e9crans<\/span><\/b><span lang=\"FR\" style=\"font-size: 12.0pt; font-family: 'Roboto Light'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: #2c2a2a;\">. Les couleurs servent vraiment \u00e0 reconnaitre et faire <\/span><b><span lang=\"FR\" style=\"font-size: 12.0pt; font-family: 'Roboto Light'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-themecolor: text1;\">vivre<\/span><\/b> <span lang=\"FR\" style=\"font-size: 12.0pt; font-family: 'Roboto Light'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: #2c2a2a;\">votre marque et \u00e0 lui inculquer <b>des valeurs fortes.<\/b>\u00a0 \u00a0 \u00a0\u00a0 <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6bfeedb elementor-invisible\" data-id=\"6bfeedb\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7682cc2 elementor-widget elementor-widget-image\" data-id=\"7682cc2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"849\" height=\"604\" src=\"https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique5.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique5.png 849w, https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique5-300x213.png 300w, https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique5-768x546.png 768w\" sizes=\"auto, (max-width: 849px) 100vw, 849px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e0e796 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"5e0e796\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4b51513\" data-id=\"4b51513\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a60b9b elementor-widget elementor-widget-image\" data-id=\"3a60b9b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"602\" src=\"https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique6.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique6.png 850w, https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique6-300x212.png 300w, https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique6-768x544.png 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-cac63d1\" data-id=\"cac63d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5af12e4 elementor-widget elementor-widget-heading\" data-id=\"5af12e4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3\/ La typograpie:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b5f1c elementor-widget elementor-widget-text-editor\" data-id=\"40b5f1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"><span lang=\"FR\" style=\"font-size: 12.0pt; font-family: 'Roboto Light'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';\">Votre charte graphique doit \u00e9galement pr\u00e9ciser les diff\u00e9rentes <b>polices d\u2019\u00e9criture<\/b> ou bien typographie qui constituent votre identit\u00e9 de marque ainsi que leurs <b>conditions d\u2019utilisation.<\/b> Il est tr\u00e8s commun de retrouver <b>une police pour le logo<\/b> et <b>une autre pour tout le reste.<\/b>\u00a0Bien s\u00fbr, veillez \u00e0 \u00eatre le plus pr\u00e9cis possible. La typographie est tout aussi importante que les couleurs pour inculquer des valeurs fortes \u00e0 vos clients.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6127aef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6127aef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-232b157 elementor-invisible\" data-id=\"232b157\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38c193f elementor-widget elementor-widget-heading\" data-id=\"38c193f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4\/ Les images:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47b370d elementor-widget elementor-widget-text-editor\" data-id=\"47b370d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"><span lang=\"FR\" style=\"font-size: 12.0pt; font-family: 'Roboto Light'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: #2c2a2a;\">Il n\u2019est pas rare de retrouver dans votre document des <b>images<\/b> ou bien des <b>illustrations<\/b> permettant de repr\u00e9senter clairement l\u2019identit\u00e9 de la marque. Cela permet donc de pouvoir s\u00e9lectionner plus facilement des images qui <b>refl\u00e8tent l\u2019identit\u00e9 de la marque<\/b> plus <b>facilement<\/b> et plus <b>rapidement<\/b>. Il peut \u00eatre \u00e9galement int\u00e9ressant de pr\u00e9ciser les <b>ic\u00f4nes<\/b>, les <b>pictogrammes<\/b> ou bien m\u00eames le <b>design<\/b> des boutons en cas d\u2019utilisation sur le Web\u2026<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2fe12ba elementor-invisible\" data-id=\"2fe12ba\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fecf54e elementor-widget elementor-widget-image\" data-id=\"fecf54e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"851\" height=\"602\" src=\"https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique7.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique7.png 851w, https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique7-300x212.png 300w, https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique7-768x543.png 768w\" sizes=\"auto, (max-width: 851px) 100vw, 851px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9961ce7 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"9961ce7\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd326ed\" data-id=\"cd326ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a38609 elementor-widget elementor-widget-heading\" data-id=\"7a38609\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">En r\u00e9sum\u00e9:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c55e20f elementor-widget elementor-widget-text-editor\" data-id=\"c55e20f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"><span lang=\"FR\" style=\"font-size: 12.0pt; font-family: 'Roboto Light'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: #2c2a2a;\">La charte graphique est un \u00e9l\u00e9ment tr\u00e8s important pour d\u00e9finir les normes d\u2019utilisation et de repr\u00e9sentation de votre marque, elle est quasiment indispensable si vous ne voulez pas vous perdre dans votre communication. Cependant les \u00e9l\u00e9ments cit\u00e9s au-dessus ne sont pas les seuls \u00e9l\u00e9ments d\u2019une charte graphique. On peut rajouter tout plein d\u2019autres choses, comme des \u00e9l\u00e9ments graphiques, des repr\u00e9sentations de la marque sur des objets etc.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16be693 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"16be693\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-84cdda8\" data-id=\"84cdda8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b1d76d elementor-widget elementor-widget-text-editor\" data-id=\"8b1d76d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"><span lang=\"FR\" style=\"font-size: 12pt; font-family: 'Roboto Light'; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Maintenant que vous en savez un peu plus sur ce qu\u2019est une charte graphique et que vous comprenez mieux son utilit\u00e9, on ne saurait plus vous recommander de cr\u00e9er ce document pour votre organisation ou de l\u2019actualiser si vous en avez d\u00e9j\u00e0 une.<\/span><\/p><p style=\"margin-top: 0cm; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"FR\" style=\"font-family: 'Roboto Light'; mso-bidi-font-family: Calibri; color: black; mso-ansi-language: FR;\">Besoin d\u2019<strong>aide ou de conseils<\/strong>\u00a0pour l\u2019\u00e9laboration de la <\/span><b><span lang=\"FR\" style=\"font-family: 'Roboto Light'; mso-bidi-font-family: Calibri; color: black; mso-themecolor: text1; mso-ansi-language: FR;\">v\u00f4tre<\/span><\/b><span lang=\"FR\" style=\"font-family: 'Roboto Light'; mso-bidi-font-family: Calibri; color: black; mso-themecolor: text1; mso-ansi-language: FR;\">\u00a0<\/span><span lang=\"FR\" style=\"font-family: 'Roboto Light'; mso-bidi-font-family: Calibri; color: black; mso-ansi-language: FR;\">?\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/p><p>\u00a0<\/p><p style=\"margin-top: 0cm; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"FR\" style=\"font-family: 'Roboto Light'; mso-bidi-font-family: Calibri; color: black; mso-ansi-language: FR;\">Contactez les experts infographistes de Graph\u00e9lios et ils se feront un plaisir de vous aider.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ad7ec6\" data-id=\"4ad7ec6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c5fd23 elementor-widget elementor-widget-image\" data-id=\"3c5fd23\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"851\" height=\"602\" src=\"https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique.png 851w, https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique-300x212.png 300w, https:\/\/www.indycreation.fr\/graphelios\/wp-content\/uploads\/2022\/02\/Chartegraphique-768x543.png 768w\" sizes=\"auto, (max-width: 851px) 100vw, 851px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&#8217;importance de la charte graphique Si vous \u00eates chef d\u2019entreprise, responsable de communication ou m\u00eame infographiste vous avez d\u00e9j\u00e0 entendu parler de charte graphique. Cependant, vous pouvez vous demander si c\u2019est r\u00e9ellement utile ou bien \u00e0 quoi elle peut bien servir exactement. L\u2019\u00e9quipe de Graph\u00e9lios r\u00e9pond \u00e0 vos questions. Qu\u2019est ce qu\u2019une charte graphique et &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.indycreation.fr\/graphelios\/2022\/02\/04\/importance-charte-graphique\/\"> <span class=\"screen-reader-text\">L&#8217;importance de la charte graphique &#8211; Graphelios<\/span> Lire la suite\u00a0\u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":1617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[8,1],"tags":[],"class_list":["post-16","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - 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Cependant, vous pouvez vous demander si c\u2019est r\u00e9ellement utile ou bien \u00e0 quoi elle peut bien servir exactement. L\u2019\u00e9quipe de Graph\u00e9lios r\u00e9pond \u00e0 vos questions. Qu\u2019est ce qu\u2019une charte graphique et\u2026","_links":{"self":[{"href":"https:\/\/www.indycreation.fr\/graphelios\/wp-json\/wp\/v2\/posts\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indycreation.fr\/graphelios\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indycreation.fr\/graphelios\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indycreation.fr\/graphelios\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indycreation.fr\/graphelios\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":38,"href":"https:\/\/www.indycreation.fr\/graphelios\/wp-json\/wp\/v2\/posts\/16\/revisions"}],"predecessor-version":[{"id":1684,"href":"https:\/\/www.indycreation.fr\/graphelios\/wp-json\/wp\/v2\/posts\/16\/revisions\/1684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indycreation.fr\/graphelios\/wp-json\/wp\/v2\/media\/1617"}],"wp:attachment":[{"href":"https:\/\/www.indycreation.fr\/graphelios\/wp-json\/wp\/v2\/media?parent=16"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indycreation.fr\/graphelios\/wp-json\/wp\/v2\/categories?post=16"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indycreation.fr\/graphelios\/wp-json\/wp\/v2\/tags?post=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}